This April we officially begin our new adventure into the world of outdoor apparel.  What the heck are we thinking??  What began as an idea passed around on the way to go fishing turned into many late nights of researching if the idea was possible.  Well here we are, launching an apparel brand that focuses on the Great Lakes regions....all Great Lakes regions.  We know the importance of having a quality product while playing in the outdoors, and we are determined to produce the best quality product possible.  

The excitement to unveil our product is met with the excitement to receive feedback from our customers.  Our promise is to always release top of the line, industry best products.  We hope our customers promise to get out and enjoy the beauty and offerings of the Great Lakes, without taking the surroundings for granted.  

Thanks and don't forget to #livegreat

Oh also, Thanks Mom and Dad!

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